Privacy policy

This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

By installing our mobile application on your private smartphone, you accept the terms and conditions of this Privacy Policy and the processing of your personal data.


Personal data controller

Responsible for the processing of your personal data is:

Deversify AB


Ulls Väg 29 C
753 30 Uppsala, Sweden


Collecting Personal Information

When you register an account with Acetrack’s app, we collect the following personal data from you: your email address, username, birth date and height.

When you continue using the app you regularly upload personal data onto your account such as, depending on your use of the app; your breath acetone levels, your exhalation profiles, and optionally manually edited blood ketone levels.

In an ongoing effort to improve our app, additional personal data may be collected from you. In such cases we will contact you for an approval and when the personal data collection takes place.

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify and Developer and marketing Partner Snajd AB. 

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and/or phone number.
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify and development and marketing partner Snajd AB.

Customer support information

  • Examples of Personal Information collected: email address and service case content, collected from you through the support case email you have sent to us.
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: not shared with outside party.


The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: can also opt-out of Google Analytics here:
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


    Using Personal Information

    We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

    Lawful basis

    Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

    • Your consent;
    • The performance of the contract between you and the Site;
    • Compliance with our legal obligations;
    • To protect your vital interests;
    • To perform a task carried out in the public interest;
    • For our legitimate interests, which do not override your fundamental rights and freedoms.


    When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

    Automatic decision-making

    If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

    We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

    Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

    Services that include elements of automated decision-making include:

    • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
    • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.


      Your rights


      If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.

      Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:


      A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

      The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

      You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

      Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

      Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

      How we use cookies

      We use cookies for several reasons. Unfortunately, there are no industry standards for disabling cookies without completely disabling the functionality and features they add to this site. We recommend that you leave cookies enabled.

      Deactivate cookies

      You can prevent cookies by adjusting your browser settings. You can also set your browser to notify you when it receives a cookie. This way, you have the opportunity to accept or reject the cookie. More information on this is available from the manufacturer of your browser. You can also find more information at

      Be aware that disabling cookies affects the functionality of this and many other websites that you visit. Disabling cookies will usually result in you also disabling certain features and features of this site. Therefore, it is recommended that you do not disable cookies.

      If you do not want to receive cookies in general or simply refuse certain cookies, you can change your browser settings accordingly. Instructions on how to do this are available on each browser’s website:


      We use the following cookies to optimize your experience on our Site and to provide our services:

      Newsletter cookies

      This site offers newsletter or email subscription services and cookies can be used to remember if you are already registered and if you want to see certain messages that can only be valid for subscribers. 

      Cookies for site settings

      To give you a good experience on this site, we offer the feature to change your settings for how this site works when used. To remember your settings, we must set cookies so that this information is saved.

      Digital marketing cookies

      These cookies are used to deliver different types of targeted digital marketing. They store user data and behavioral information, which allows advertising services to create audiences depending on variables such as; Age, gender, location, interests, behavior on your website, search engine behavior and social media behavior.

      Third-party cookies

      In some special cases, we also use cookies provided by trusted third parties. The following sections describe what third-party cookies you may encounter through this site.

      Cookies Necessary for the Functioning of the Shopify Store

      Name Function
      _ab Used in connection with access to admin.
      _secure_session_id Used in connection with navigation through a storefront.
      cart Used in connection with shopping cart.
      cart_sig Used in connection with checkout.
      cart_ts Used in connection with checkout.
      checkout_token Used in connection with checkout.
      secret Used in connection with checkout.
      secure_customer_sig Used in connection with customer login.
      storefront_digest Used in connection with customer login.
      _shopify_u Used to facilitate updating customer account information.

      Shopify Reporting and Analytics

      Name Function
      _tracking_consent Tracking preferences.
      _landing_page Track landing pages
      _orig_referrer Track landing pages
      _s Shopify analytics.
      _shopify_fs Shopify analytics.
      _shopify_s Shopify analytics.
      _shopify_sa_p Shopify analytics relating to marketing & referrals.
      _shopify_sa_t Shopify analytics relating to marketing & referrals.
      _shopify_y Shopify analytics.
      _y Shopify analytics.

      Google Analytics

      This site uses Google Analytics, which is one of the most widely used and trusted web analytics solutions to help us understand how we use the site and how we can improve your experience. These cookies can track things like how much time you spend on the site and the pages you visit so that we can continue to produce engaging content. More information about Google Analytics cookies can be found on the official Google Analytics page.

      We sometimes test new features and make subtle changes to how the site is delivered. While testing new features, these cookies can be used to ensure that you get a consistent experience while understanding what optimizations our users appreciate most.

      With the Google Analytics service, we use cookies to collect information about how visitors use our sites. We collect the information and compile reports to help us improve the experience. Cookies collect anonymous information, including the number of visitors to the websites, where the visitors come from and which pages they visit. Google Analytics uses only first-party cookies to collect data.

      We use display advertising and remarketing with Google Analytics to advertise online.

      Third-party providers, including Google, display our ads on websites across the Internet.

      We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize and serve ads based on past visits to our website.

      Visitors can opt out of Google’s use of cookies by visiting Google’s ad settings:

      or by visiting:


      We use the so-called Facebook pixel. This cookie is placed by Facebook and enables Us to measure, optimize and build target groups for advertising campaigns used on Facebook. It also enables Us to see how our users move between devices when they come to our website and Facebook. It ensures that the Deversify’s Facebook advertising is viewed by our users who are likely to be interested in such advertising by analyzing what content a user has seen and interacted with on our website.

      Facebook gets information when you visit these sites and apps, including device information and activity information, without any further action from you. This happens whether you have a Facebook account or are logged in.

      To opt out, visit:


      We use Twitter’s Conversion Cookie. This cookie is placed by Twitter and enables Deversify to learn how our users have interacted with our marketing on Twitter. It also allows Us to identify users who have used their mobile device (smartphone, tablet) to view Our marketing on Twitter and later visited the getacetracks’s website on a desktop computer.

      To opt out, visit:

      Google Tag Manager

      This site uses Google Tag Manager which distributes and helps us integrate, manage and keep track of our marketing tags (code snippets or tracking pixels). Tags are code snippets or tracking pixels from third-party tools (such as HotJar, Google Analytics, Facebook, etc.) These tags tell the Google Tag Manager what to do. The tags are small code elements that are used, among other things, to measure traffic and see the behavior of website visitors, to understand the effect of online advertising and social channels. Google Tag Manager also helps us have better re-marking. It also helps us to test and optimize the site.

      The tag management tool itself (which implements the tags) is a domainless cookie domain that does not record personal information. The tool enables other tags that can for their part record data under certain circumstances. Google Tag Manager does not have access to this information. If the recording is disabled at the domain or cookie level, this setting will remain for all tracking tags implemented with Google Tag Manager.

      If you’ve disabled certain cookies, Google Tag Manager will take this into account.
      More information about Google Tag Manager privacy practices can be found at:

      Visitors can opt out of Google’s use of cookies by visiting Google’s ad settings:

      and Terms of Service at: 


      We also use LinkedIn Insight Tag. This cookie is placed by LinkedIn and enables Us to measure, optimize and build audiences for advertising campaigns that appear on LinkedIn. In particular, it enables the Company to see how our users move between devices when they open the Company’s website and LinkedIn, to ensure that the Company’s marketing on LinkedIn is viewed by our users who are likely to be interested in such advertising by analyzing what content a user has seen and interacted with on the Company’s website.

      To opt out, visit: 


      Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. We use Mailchimp for our newsletter and embed sign up form.

      The Mailchimp cookie is called:

      This cookie expires at the end of your session.

      For more information: 

      Opting out and attribution

      If you have given us your personal information, you have the following rights;

      • To see the user information that you have provided to us
      • Request that we correct any errors, outdated information or omissions in user information that you have sent to us
      • To request that your user information is not used to contact you
      • Request that your user information be removed from all call lists we use

      To exercise any of these rights, please contact us We will, as soon as possible, change, correct or update your information and notify you of the actions we have taken.

      Storage when visiting our website:

      • For information for analysis and statistics, we use Google Analytics
      • For segmented, depersonalized and interest-based audiences used in digital advertising and conversion tracking in social channels. We use Facebook as an advertising channel.
      • Cookies for 24 months, but you can remove or refuse them in your browser settings (see our Cookies policy for more information)
      • Attached files in forms, e-mail; By attaching documents containing personal data, you agree that we have this information.
      • Newsletter; In order to share news relevant to our industry and present our offers, we send out our newsletters to people who have chosen to receive them. To send out these newsletters, we save e-mail addresses for our subscribers. We are responsible for your personal data and our supplier MailChimp is an assistant in using and saving this personal data. Our subscribers can deactivate their subscription at any time using the deactivated subscription via the newsletter.

      What data do we use for and how long do we store it?

      We use data for digital advertising in social channels. The data is also used for statistical purposes, which allows us to make important functional changes to the website to improve your web experience with us and our services for you. We may already send you newsletters already, but if you do not want to receive these, you can cancel your subscription. For other questions about personal data or information you receive, contact us. Information about this can be found further down.

      We can sometimes send you updates about our services, our company, legal documents, offer customer support or send a marketing email. Except for cases where we are required to do so by law (such as the data breach notification), you have the option to unsubscribe from receiving these messages at no cost.

      • Website visits; up to two years
      • “Measuring pixels” in social channels; up to 180 days
      • Form; for an indefinite period or until the person who owns the information contacts us and requests that the information be deleted
      • Attachments sent via forms or e-mail; for an indefinite period or until the person who owns the information contacts us and requests that the information be deleted
      • E-mail messages; For an indefinite period or until the person who owns the information unregisters his subscription

      What information do we share with others?

      We may agree with other companies to provide certain services, including credit card processing, shipping, name and address verification, email distribution, market research, marketing and advertising services (including advertising on third party websites, social media and profiling) and campaign management.

      We only provide these companies with the information they need to perform their services and work closely with them to ensure that your privacy is respected and protected. These companies are prohibited from using this information for their own marketing purposes or from sharing this information with anyone else. We may transfer personal data that we collect from you to third party data processors in countries outside the European Economic Area in connection with the above purposes. Such transfer of your personal data will be carried out in accordance with applicable laws and we process the information in a manner consistent with this Privacy & Cookie Policy. However, we will not disclose your information to other companies or other third parties for your own marketing purposes unless you have agreed that we do so.

      Do Not Track

      Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


      We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


      We will communicate with you by email and notices posted on your mobile device. If you do not wish to receive notices on your mobile device, you can always turn off this service. Please be aware that if you unsubscribe from our mailing list you will still be receiving answers to your questions sent to our support but you will not be receiving promotional emails.

      We welcome your feedback regarding our Services. If you have any questions or suggestions regarding our Privacy Policy, please contact us at

      Deversify AB, Ulls väg 29C, 75651 Uppsala, Sweden


      Last updated: 2021-04-25